Article de Y-Jean Mun-Delsalle paru sur Forbes.com le 19 juin 2018 :

« Forecaster, trend-hunter, guru of the design scene, soothsayer of the best-seller – call him what you will. François Bernard is a specialist perfectly in tune with the times who predicts two or three years in advance what will be fashionable tomorrow. Croisements, his Paris-based trend consultancy firm specializing in home products, helps design brands anticipate values, attitudes, lifestyles and esthetic preferences in the aim of developing the most desirable products and making them true commercial successes. Although gone are the days when these trendsetters ruled over all, dictating future tastes, styles, materials, colors and shapes with absolute power, Bernard has a sixth sense for sniffing out the next big thing, anticipating consumer behavior and offering companies – distributors, trade show organizers, retail chains, manufacturers and importers – personalized advice on the creation of complete product lines. Explaining the final goal for the direction of a product, he builds strategies and orients esthetics and the design of product collections, as well as gives purchasing advice while predicting evolutions in style. Seeing through the completion from A to Z of seasonal six-month collections, he works closely with his clients from defining the structure of a collection – proposing styles, functions, materials and colors – and the correct positioning in the marketplace to the design, development, manufacture, marketing, communication and visibility of the end product. »…

Lire la suite de l’article sur Forbes.com

Photo @Daniel Kessler